October 2026: how real are the deals, and where is it cheaper
How many shop promotions are real discounts, what the same basket of staples costs in different shops, and what the chains themselves put in their low-price baskets. Based on Cenu Depo's price data, updated every night.
16,837 promotions checkedUpdated 06.11.2026First report: promotions counted from 22 October
40%of promotions are the usual priceOnly 36% are real discounts: below the lowest price of the 30 days before the promotion. Another 23% are a good price: at least 5% cheaper than usual.30.56 €cheapest basket of staplesMaxima, 16 staples with a loyalty card. Dearest: Promo, 38.86 € (+27%).10 of 10categories covered by Maxima's low-price basketRimi 8, Top! 5. The memorandum asks for at least one product in each category.
How many promotions are real?
We compare every promotion with the lowest price in the same shop in the 30 days before it began. EU rules set the same yardstick for price reduction claims.
Citro1,223 promotions55%real
Claimed−25%
Actual−7%
Maxima3,427 promotions51%real
Claimed−32%
Actual−6%
Drogas8,128 promotions32%real
Claimed−25%
Actual0%
Rimi3,493 promotions23%real
Claimed−30%
Actual0%
Top!219 promotions16%real
Claimed−31%
Actual0%
All shops together16,837 promotions
36%real
Claimed−29%
Actual0%
The bar's colours
- Real discount
- at least 5% below the lowest price of the 30 days before the promotion
- Good price
- not a real discount, but at least 5% cheaper than usual
- Small
- lower, but by less than 5%
- Usual price
- it was just as cheap recently
The discount in figures
- Claimed
- the discount the shop states for a typical promotion (median)
- Actual
- how far the same promotion is below the lowest price of the 30 days before it
- Lats is left out this month: price collection at Lats was interrupted from 31 August to 12 October, so the 30-day history is incomplete.
- Too few checked promotions (fewer than 100) to compare: Mēness aptieka, Depo, Mego, Beta, Gemoss and Abrands.
- 15,841 promotions could not be checked (too little price history) and are not counted.
What does a basket of staples cost?
The same 16 staples in every shop. For each we take the shop's cheapest suitable product by price per kilogram, litre or egg.
In the basket
- Milk 2 l
- Eggs 10 pcs
- Butter 0.2 kg
- Bread 1 kg
- Rice 1 kg
- Buckwheat 1 kg
- Pasta 1 kg
- Sugar 1 kg
- Wheat flour 1 kg
- Sunflower oil 1 l
- Hard cheese 0.5 kg
- Sour cream 0.4 kg
- Kefir 1 l
- Curd cheese 0.5 kg
- Ground coffee 0.5 kg
- Rolled oats 1 kg
1Maxima30.56 €without card 31.17 €Cheapest
Maxima30.56 €without card 31.17 €Cheapest2Rimi31.73 €without card 34.37 €vs cheapest+4%
Rimi31.73 €without card 34.37 €vs cheapest+4%3Citro34.33 €vs cheapest+12%
Citro34.33 €vs cheapest+12%4
Lats34.54 €vs cheapest+13%
Lats34.54 €vs cheapest+13%5Top!35.19 €without card 35.68 €vs cheapest+15%
Top!35.19 €without card 35.68 €vs cheapest+15%6
Promo38.86 €vs cheapest+27%
Promo38.86 €vs cheapest+27%- Basket price with a loyalty card; below it the price without a card, where it differs. Average price for the month.
The shops' low-price baskets
Under the Ministry of Economics memorandum, the chains offer at least one product at the lowest price in each of 10 categories every week. We check how many categories each covers and whether the same shop has cheaper similar products.
Maxima10/10categories in the list- Bread: yes
- Milk: yes
- Dairy products: yes
- Vegetables and potatoes: yes
- Fruit and berries: yes
- Meat: yes
- Fish: yes
- Flour and grains: yes
- Eggs: yes
- Oil: yes
- The list changed 2 times, last on 30.10.
- List read on 31.10.2026
All 10 products in the basket
Cūkgaļas karbonāde bez ādas, 1 kgMeat3.29 € 5.99 €3.29 €/kg
Kartupeļi, 1 kgVegetables and potatoes0.19 € 0.45 €0.19 €/kg
Olīvu izspaidu eļļa OL'MAR, 1 lOil4.49 € 5.99 €4.49 €/l
Lasis, 1 kg, atdzesētsFish8.99 € 11.99 €8.99 €/kg
Lielogu dzērvenes, 200 gFruit and berries0.99 € 1.69 €4.95 €/kg
Biezpiens FARM MILK, 180 g, 0,5%Dairy products0.69 €3.83 €/kg
Piens FARM MILK, 1 l, 2%Milk0.54 €0.54 €/l
Kūtī dētas vistu olas, 1 iepak./10 gab.Eggs1.81 €0.18 €/pc
Saldskābā maize MANA MAIZE, 800 gBread0.86 €1.08 €/kg
Manna EXTRA LINE, 800 gFlour and grains0.69 € 0.88 €0.86 €/kg
Rimi8/10categories in the list- Bread: yes
- Milknot in the list
- Dairy products: yes
- Vegetables and potatoes: yes
- Fruit and berries: yes
- Meat: yes
- Fishnot in the list
- Flour and grains: yes
- Eggs: yes
- Oil: yes
- The list changed 1 time, last on 30.10.
- List read on 31.10.2026
All 9 products in the basket
Āboli Champion 65 + mm, 1.šķira kgFruit and berries0.79 €0.79 €/kg
Kāposti jaunie kgVegetables and potatoes0.39 € 0.69 €0.39 €/kg
Nīlas tilapijas filejas Rimi bez ādas un asak…Meat8.99 € 11.99 €8.99 €/kg
Cūkas šķiņķis bez kaula kgMeat2.99 € 5.49 €2.99 €/kg
Olas Rimi Smart A/M Nr.3 sprostos dētas 10gab.Eggs1.81 €0.18 €/pc
Jogurts Rimi Smart bez piedevām, nesatur lakt…Dairy products1.40 €1.40 €/kg
Olīvu izspaidu eļļa Rimi Smart 1lOil4.49 €4.49 €/l
Baltmaize Rimi Beķera 300gBread0.31 €1.03 €/kg
Auzu pārslas Rimi Smart pilngraudu 400gFlour and grains0.69 €1.73 €/kg
Top!5/10categories in the list- Bread: yes
- Milk: yes
- Dairy products: yes
- Vegetables and potatoesnot in the list
- Fruit and berriesnot in the list
- Meat: yes
- Fishnot in the list
- Flour and grainsnot in the list
- Eggs: yes
- Oilnot in the list
- The list did not change this month
- List read on 31.10.2026
All 16 products in the basket
Kausētais siers tere klasiskais 200 gDairy products1.09 €5.45 €/kg
Kausētais siers tere ar grilētu vistu 200 gDairy products1.09 €5.45 €/kg
Kausētais siers tere ar trifelēm 170 gDairy products1.09 €6.41 €/kg
Filejas Rīgas miesnieks cāļa mazās 400 gMeat2.79 €6.98 €/kg
Biezpiens Limbažu piens 9% 170 gDairy products0.89 €5.24 €/kg
Kefīrs Straupe 2,5% 1 kgDairy products1.29 €1.29 €/kg
Olas dava foods baltas nr.3 am 10 gab.Eggs1.59 €0.16 €/pc
Biezpiens Limbažu piens vājpiena 0,5% 170 gDairy products0.79 €4.65 €/kg
Skābais krējums Smiltene 20% 400 gDairy products1.49 €3.73 €/kg
Rudzu maize ķelmēni rankas rupjā 460 gBread1.79 €3.89 €/kg
Piens alma 2,5% 1,5 lMilk1.17 €0.78 €/l
Maltā masa Kurzemes gaļsaimnieks cūkgaļas 350…Meat1.49 €4.26 €/kg
Deserta sieriņš baltais ar C vit.cepumu.kond…Dairy products0.18 €4.74 €/kg
Deserta sieriņš baltais ar C vit. un karameļu…Dairy products0.18 €4.74 €/kg
Deserta sieriņš baltais ar C vitamīnu un vani…Dairy products0.18 €4.74 €/kg
Tostermaize Latvijas tost maize 500 gBread0.99 €1.98 €/kg
How we count
How we judge promotions
- Real discount
- The promotion price is at least 5% below the lowest price in the same shop in the 30 days before the promotion began.
- Good price
- Not a real discount, but the promotion price is at least 5% below the price that held for most of those 30 days. Judged since 2 November 2026; we re-judged the October and November promotions by the same rule.
- Small
- The promotion price is below the lowest price of those 30 days, but by less than 5%.
- Usual price
- The rest: it was just as cheap in those 30 days, or this price has held for 30 days or more, such as a standing card price.
If the history is incomplete, we leave the promotion out. We count each promotion once a month, with the verdict it had when we first saw it. Alcohol is not included.
Prices every night
We collect them from the shops' websites and online stores. Loyalty card prices are counted separately.
Basket of staples
For each product we take the shop's cheapest suitable item with a clear pack size. We leave out fresh vegetables, fruit, meat and fish: they are often sold by weight, and not every shop has a comparable pack.
Low-price basket products
We compare them with the cheapest similar product in the same shop, without a card, by price per unit. We show the difference when the product we found is at least 3% cheaper.
Other months
Reports of earlier months
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