November 2026: how real are the deals, and where is it cheaper
How many shop promotions are real discounts, what the same basket of staples costs in different shops, and what the chains themselves put in their low-price baskets. Based on Cenu Depo's price data, updated every night.
20,399 promotions checkedUpdated 06.11.2026
46%of promotions are the usual priceOnly 30% are real discounts: below the lowest price of the 30 days before the promotion. Another 23% are a good price: at least 5% cheaper than usual.29.94 €cheapest basket of staplesMaxima, 16 staples with a loyalty card. Dearest: Citro, 38.67 € (+29%).10 of 10categories covered by Maxima's low-price basketRimi 5, Top! 5. The memorandum asks for at least one product in each category.13 of 31low-price basket products have a cheaper alternativeIn the same shop, comparing the price per kilogram, litre or egg.
How many promotions are real?
We compare every promotion with the lowest price in the same shop in the 30 days before it began. EU rules set the same yardstick for price reduction claims.
Lats505 promotions75%real
Claimed−21%
Actual−12%
Citro1,126 promotions55%real
Claimed−25%
Actual−6%
Maxima3,642 promotions45%real
Claimed−30%
Actual0%
Drogas7,172 promotions29%real
Claimed−30%
Actual0%
Rimi5,265 promotions27%real
Claimed−30%
Actual0%
Top!237 promotions13%real
Claimed−30%
Actual0%
BENU932 promotions0%real
Claimed−35%
Actual0%
InternetAptieka1,132 promotions0%real
Claimed−28%
Actual0%
Mēness aptieka311 promotions0%real
Claimed−35%
Actual0%
All shops together20,399 promotions
30%real
Claimed−30%
Actual0%
The bar's colours
- Real discount
- at least 5% below the lowest price of the 30 days before the promotion
- Good price
- not a real discount, but at least 5% cheaper than usual
- Small
- lower, but by less than 5%
- Usual price
- it was just as cheap recently
The discount in figures
- Claimed
- the discount the shop states for a typical promotion (median)
- Actual
- how far the same promotion is below the lowest price of the 30 days before it
- Too few checked promotions (fewer than 100) to compare: Depo, Mego, Lidl, Gemoss and Abrands.
- 15,018 promotions could not be checked (too little price history) and are not counted.
What does a basket of staples cost?
The same 16 staples in every shop. For each we take the shop's cheapest suitable product by price per kilogram, litre or egg.
In the basket
- Milk 2 l
- Eggs 10 pcs
- Butter 0.2 kg
- Bread 1 kg
- Rice 1 kg
- Buckwheat 1 kg
- Pasta 1 kg
- Sugar 1 kg
- Wheat flour 1 kg
- Sunflower oil 1 l
- Hard cheese 0.5 kg
- Sour cream 0.4 kg
- Kefir 1 l
- Curd cheese 0.5 kg
- Ground coffee 0.5 kg
- Rolled oats 1 kg
1Maxima29.94 €without card 31.61 €CheapestVs October+0.6%
Maxima29.94 €without card 31.61 €CheapestVs October+0.6%2Rimi30.77 €without card 33.22 €vs cheapest+3%Vs October−2.2%
Rimi30.77 €without card 33.22 €vs cheapest+3%Vs October−2.2%3Top!33.95 €without card 35.24 €vs cheapest+13%Vs October−1.4%
Top!33.95 €without card 35.24 €vs cheapest+13%Vs October−1.4%4Lats35.25 €vs cheapest+18%Vs October+1.5%
Lats35.25 €vs cheapest+18%Vs October+1.5%5
Promo38.45 €vs cheapest+28%Vs October−1.0%
Promo38.45 €vs cheapest+28%Vs October−1.0%6Citro38.67 €vs cheapest+29%Vs October−2.0%
Citro38.67 €vs cheapest+29%Vs October−2.0%- Basket price with a loyalty card; below it the price without a card, where it differs.
- Vs October: the same products in both months, the average price with a card per kilogram, litre or egg; green cheaper, orange dearer.
Which products are in each shop's basket
Each cell: the shop's cheapest suitable product and its price per unit (with a card, if there is one). The lowest price of each row is green.
The shops' low-price baskets
Under the Ministry of Economics memorandum, the chains offer at least one product at the lowest price in each of 10 categories every week. We check how many categories each covers and whether the same shop has cheaper similar products.
Maxima10/10categories in the list- Bread: yes
- Milk: yes
- Dairy products: yes
- Vegetables and potatoes: yes
- Fruit and berries: yes
- Meat: yes
- Fish: yes
- Flour and grains: yes
- Eggs: yes
- Oil: yes
Cheaper in the same shop 1
BasketPērļu grūbas ZELTA SAULE, 1 iepak./4x 100 g13.90 €/kg−91%CheaperMakaroni extra line vermicelli 400 g1.25 €/kg
- 9 products are the cheapest in their group in our data
- The same products vs October 0.0% (10 products, 10 new) · the list changed 1 time, last on 03.11.
- List read on 05.11.2026
All 10 products in the basket
Kāposti, 1 kgVegetables and potatoes · cheapest in the category “Kāposti”0.35 € 0.69 €0.35 €/kg
Lielie bumbieri CONFERENCE, 1 kgFruit and berries · cheapest in the category “Bumbieri”1.39 € 1.99 €1.39 €/kg
Laša fileja ar ādu, 1 kgFish · cheapest in the category “Laša fileja”13.99 € 22.99 €13.99 €/kg
Cūkgaļas gulašs WELL DONE, 400 gMeat · cheapest in the category “Cūkgaļas gulašs”1.89 € 2.39 €4.73 €/kg
Pērļu grūbas ZELTA SAULE, 1 iepak./4x 100 gFlour and grains · a cheaper alternative exists1.39 €13.90 €/kg
Piens FARM MILK, 1 l, 2%Milk · cheapest in our data0.54 €0.54 €/l
Kūtī dētas olas, 1 iepak./10 gab.Eggs · cheapest in our data1.81 €0.18 €/pc
Kefīrs FARM MILK, 1 kg, 2%Dairy products · cheapest in our data0.75 €0.75 €/kg
Baltmaize MANA MAIZE, 300 gBread · cheapest in our data0.31 €1.03 €/kg
Olīvu izspaidu eļļa LUGLIO, 1 lOil · cheapest in the category “Olīveļļa”4.49 € 5.49 €4.49 €/l
Rimi5/10categories in the list- Breadnot in the list
- Milknot in the list
- Dairy products: yes
- Vegetables and potatoes: yes
- Fruit and berriesnot in the list
- Meat: yes
- Fish: yes
- Flour and grains: yes
- Eggsnot in the list
- Oilnot in the list
Cheaper in the same shop 4
- 2 products are the cheapest in their group in our data
- The same products vs October +20.5% (10 products, 4 new) · categories: 5, was 8 · the list changed 2 times, last on 04.11.
- List read on 05.11.2026
All 6 products in the basket
Kāposti, kgVegetables and potatoes · a cheaper alternative exists1.72 €1.72 €/kg
Sviests saldkrējuma 82,5% 200gDairy products · a cheaper alternative exists3.19 €15.95 €/kg
Griķi Rimi Smart 4x100gFlour and grains · a cheaper alternative exists0.69 €6.90 €/kg
Kviešu milti Rimi Smart 2kgFlour and grains · cheapest in our data0.89 €0.45 €/kg
Cūkgaļas kotlešu masa, atdz. Rimi Smart 350gMeat · a cheaper alternative exists1.59 €4.54 €/kg
Dzeltenastes plekste atlaidināta kgFish · cheapest in the category “Baltā zivs”5.89 €5.89 €/kg
Top!5/10categories in the list- Bread: yes
- Milk: yes
- Dairy products: yes
- Vegetables and potatoesnot in the list
- Fruit and berriesnot in the list
- Meat: yes
- Fishnot in the list
- Flour and grainsnot in the list
- Eggs: yes
- Oilnot in the list
Cheaper in the same shop 8
BasketKausētais siers tere ar trifelēm 170 g6.41 €/kg−15%CheaperKausētais siers tere klasiskais 200 g5.45 €/kg
BasketFilejas Rīgas miesnieks cāļa mazās 400 g6.98 €/kg−14%CheaperVistas fileja svaiga sver tallegg5.99 €/kg
BasketBiezpiens Limbažu piens 9% 170 g5.24 €/kg−43%CheaperBiezpiens baltais kulinārijas 1 kg2.99 €/kg
BasketBiezpiens Limbažu piens vājpiena 0,5% 170 g4.65 €/kg−36%CheaperBiezpiens baltais kulinārijas 1 kg2.99 €/kg
- 7 products are the cheapest in their group in our data
- The same products vs October 0.0% (16 products) · the list changed 1 time, last on 04.11.
- List read on 05.11.2026
All 15 products in the basket
Kausētais siers tere klasiskais 200 gDairy products · cheapest in the category “Kausētais siers”1.09 €5.45 €/kg
Kausētais siers tere ar grilētu vistu 200 gDairy products · cheapest in the category “Kausētais siers”1.09 €5.45 €/kg
Kausētais siers tere ar trifelēm 170 gDairy products · a cheaper alternative exists1.09 €6.41 €/kg
Filejas Rīgas miesnieks cāļa mazās 400 gMeat · a cheaper alternative exists2.79 €6.98 €/kg
Biezpiens Limbažu piens 9% 170 gDairy products · a cheaper alternative exists0.89 €5.24 €/kg
Kefīrs Straupe 2,5% 1 kgDairy products · a cheaper alternative exists1.29 €1.29 €/kg
Olas dava foods baltas nr.3 am 10 gab.Eggs · cheapest in our data1.59 €0.16 €/pc
Biezpiens Limbažu piens vājpiena 0,5% 170 gDairy products · a cheaper alternative exists0.79 €4.65 €/kg
Skābais krējums Smiltene 20% 400 gDairy products · a cheaper alternative exists1.49 €3.73 €/kg
Piens alma 2,5% 1,5 lMilk · a cheaper alternative exists1.17 €0.78 €/l
Maltā masa Kurzemes gaļsaimnieks cūkgaļas 350…Meat · cheapest in the category “Cūkgaļas maltā gaļa”1.49 €4.26 €/kg
Deserta sieriņš baltais ar C vit.cepumu.kond…Dairy products · cheapest in the category “Biezpiena sieriņi”0.18 €4.74 €/kg
Deserta sieriņš baltais ar C vit. un karameļu…Dairy products · cheapest in the category “Biezpiena sieriņi”0.18 €4.74 €/kg
Deserta sieriņš baltais ar C vitamīnu un vani…Dairy products · cheapest in the category “Biezpiena sieriņi”0.18 €4.74 €/kg
Tostermaize Latvijas tost maize 500 gBread · a cheaper alternative exists0.99 €1.98 €/kg
How we count
How we judge promotions
- Real discount
- The promotion price is at least 5% below the lowest price in the same shop in the 30 days before the promotion began.
- Good price
- Not a real discount, but the promotion price is at least 5% below the price that held for most of those 30 days. Judged since 2 November 2026; we re-judged the October and November promotions by the same rule.
- Small
- The promotion price is below the lowest price of those 30 days, but by less than 5%.
- Usual price
- The rest: it was just as cheap in those 30 days, or this price has held for 30 days or more, such as a standing card price.
If the history is incomplete, we leave the promotion out. We count each promotion once a month, with the verdict it had when we first saw it. Alcohol is not included.
Prices every night
We collect them from the shops' websites and online stores. Loyalty card prices are counted separately.
Basket of staples
For each product we take the shop's cheapest suitable item with a clear pack size. We leave out fresh vegetables, fruit, meat and fish: they are often sold by weight, and not every shop has a comparable pack.
Low-price basket products
We compare them with the cheapest similar product in the same shop, without a card, by price per unit. We show the difference when the product we found is at least 3% cheaper.
Other months
Reports of earlier months
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